citizens of the Bowery
Art Direction
2018
2018
To launch the new
citizenM Bowery hotel, we celebrated the historical neighbourhood, through
portraits of the people who live there.
Working with director, photographer and activist, Christelle De Castro, we photographed 63 of the Lower East Sides infamous characters. We used the windows of the hotel to display the portraits, creating a unique outdoor gallery that lit up the New York skyline.
Working with director, photographer and activist, Christelle De Castro, we photographed 63 of the Lower East Sides infamous characters. We used the windows of the hotel to display the portraits, creating a unique outdoor gallery that lit up the New York skyline.
The eclectic
characters shared their stories with us, which were used on citizenM’s social
channels and printed on coffee cups in hotels around the world.
To continue saying hello, we handed out cheesecakes to all of citizenM’s new neighbours.
We also shot some extra PR photos for citizenM’s social media, giving the usual cheeky dig at stuffy, overpriced hotels.
To continue saying hello, we handed out cheesecakes to all of citizenM’s new neighbours.
We also shot some extra PR photos for citizenM’s social media, giving the usual cheeky dig at stuffy, overpriced hotels.
Agency: Kesselskramer
Photographer: Christelle De Castro
Featured on:
Creative Review
Cool Hunting
Document Journal
Quartzy
The Lo-Down
Photographer: Christelle De Castro
Featured on:
Creative Review
Cool Hunting
Document Journal
Quartzy
The Lo-Down
