citizens of Boston  


Art Direction

2019
Boston is a city that’s mad for sport, always ready to celebrate the achievements of their teams.

As citizenM is a hotel that welcomes everyone, for the opening in Boston we decided share this glory with the other teams of Boston, the unsung heroes.
Finlay MacKay created a series of portraits championing Boston’s remarkable team workers: Firefighters, fishermen and women who supply Boston’s restaurants; Marathon runners & bomb survivors; healthcare workers, educators and referees. The facade of citizenM was wrapped in a giant mural celebrating this team of teams.
Agency: Kesselskramer
Art Direction: Tash Randolph
Photographer: Finlay Mackay