citizenM
citizenM
Art Direction, Graphic Design
2015
2015
Development of the citizenM brand communication. We worked with Dutch photographer duo, Freudenthal/Verhagen, to update the identity with a new collection of ‘citizens’ – little avatars that symbolise different personality traits of hotel guests.
We also shot a set of brand ads that show off to the different functionalities and personalities of the hotel.
The new assets are used for throughout the hotel and in brand communications.
The new assets are used for throughout the hotel and in brand communications.