Development of the citizenM brand communication. We worked with Dutch photographer duo, Freudenthal/Verhagen, to update the identity with a new collection of ‘citizens’ – little avatars that symbolise different personality traits of hotel guests.

We also shot a set of brand ads that show off to the different functionalities and personalities of the hotel. 

The new assets are used for throughout the hotel and in brand communications.

Agency: Kesselskramer
Art Direction: Tash Randolph
Photographers: Freudenthal & Verhagen